189彩票app

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“品牌多元化”获行业认可,安踏如何成为业内标杆?

http://schzxs.com 时间: 2019-10-22 六盘水新闻网

  JINQI,ANTATIYUGONGBULE2019NIANYIJIDUCAIBAO,QIZHONGANTAZHUPINPAIXIAOSHOUETONGBISHANGZHANG10%YISHANG,CIPINPAIXIAOSHOUETONGBIDAZHANG65%。ZHIDEZHUYIDESHI,ZAIGUANGFAZHENGQUANFAZHANYANJIUZHONGXINHUIZONGDESHUJUZHONG,ANTA2018NIANDEYINGSHOUZHONG,YOUCHAOGUO35%SHIYOUFILA(FEILE)PINPAIGONGXIANDE。

189彩票app  2009NIAN,ANTAJIUZHENGSHIMAIXIALEFEILEZHEIGEGUOJIZHIMINGPINPAIDEJINGYINGQUANHESHANGBIAOQUAN。FEILEZHIWAI,ANTAHAICENGDUOCISHOUGOUGUOWAIDEZHIMINGPINPAI,ERZHENGSHIZHEIXIESHOUGOUBANGZHUANTACONGZHONGDUANXIANGGAODUANZHUANXING,BINGYIYUECHENGWEIGUONEISHICHANGYUNDONGLINGYUMINZUDIYIPINPAI。

  SUIZHEANTADECHENGGONG,JINLIANGNIAN,YUELAIYUEDUODEGUONEIYUNDONGPINPAI,RULINING、361DU、TEBUJUNKAIQIGUOJISHOUGOUYEWU,BUJUPINPAIDUOYUANHUAFAZHANZHANLVE,JINERMOUQIUQIYEZISHENFAZHANDEZHUANXING。

  “PINPAIDUOYUANHUA”XIAOGUOMINGXIAN,MOGENSHANGDIAOANTAYINGSHOUYUQI

189彩票app  HUIGUANTA2018NIANZHONGQIDEYEJIBAOGAO,2018NIANSHANGBANNIAN,ANTAYINGSHOUTONGBIZENGZHANG44.1%,DADAO105.5YIYUAN。2015NIAN,ANTAQUANNIANYINGSHOUTUPOBAIYI,JINJINLIANGNIANBANDESHIJIAN,ANTABIANSHIXIANLECONGQUANNIANYINGSHOUBAIYIXIANGBANNIANYINGSHOUBAIYIDEZHUANBIAN。

  ERGENJU2018NIANDUYINGSHOUBAOGAO,ANTASHIXIANQUANNIANYINGSHOU241YIYUAN,TONGBIZENGZHANG44.4%;JINGLIRUNWEI57YIYUAN,TONGBIZENGZHANG42.9%。ANTAGUANFANGWEIXINGONGHAOCHENG2018NIANCAIBAOSHI“SHISHANGZUIJIAYEJI”。

189彩票app  ZHEIQIZHONG,ANTA“PINPAIDUOYUANHUA”FAZHANZHANLVEKEWEICHENGGONGDEGUANJIAN。

  2008NIAN,ANTATUICHULEERTONGPINPAIANTAKIDS。SUIHOU,ZAI2009NIAN,ANTAZHENGSHIYIZONGJIAYUE6YIGANGYUAN,CONGBAILIGUOJISHOUZHONGSHOUGOULEFILAZAIZHONGGUODALU、XIANGGANGJIAOMENXIANGGUANDESHANGBIAOJIZAIXIANGGANGHEAOMENDELINGSHOUYEWU,KAISHIFALIZHONGGAODUANYUNDONGLINGYU。

  2008NIANDU,FILAPINPAIZHONGGUOYEWUKUISUN3917.8WANYUAN。HUOXU,DANGSHISHOUGOUDESHIHOU,SHEIYEBUHUIXIANGDAOJINTIANDEANTAYINGSHOUYOU35%SHIFILA(FEILE)ZHEIGEGUOJIPINPAIGONGXIANDE。

  WANCHENGDUIFILADESHOUGOUZHIHOU,TONGGUOQIANGYOULIDEYUNYINGDIAOZHENG,ANTAJIANGDALIANGFILAMENDIANGAIWEIZHIYING,DIAOZHENGFILADECHANPINDINGWEI,ZHENDUIYAZHOUSHICHANGHEXIAOFEIZHEKAIFAFILADEDINGZHICHANPIN。

  FILAPINPAIGENGQIANGDEYIJIANENGLI,JIASHANGANTAPINPAIYIJINGYONGYOUDEXIANJINLIU,ANTAZHELITUIJINFILAPINPAIDEMENDIANKUOZHANGHEYANFATOURU,BANGZHUFILAZHUJIANNIUKUIWEIYING,BINGZAIGUONEISHICHANGXUNSUZUODA,ZAIANTAZHENGGEYINGSHOUZHONGZHANBIYERIJIANTISHENG。

189彩票app  GENGZHONGYAODESHI,JIEZHUYUFILADECHENGGONG,2012NIANQIANHOU,DANGGUONEIQITATONGLEIPINPAIDOUZAIJINGLIKUCUNQUZHOUQIDESHIHOU,ANTABUJINSHIXIANLEFANZHUAN,ERQIEYINGLAILEKUAISUDEZENGZHANG。

  ERCONGFILAPINPAIZHIHOU,ANTAXIANHOUSHOUGOULESIPANDI、DISANGTE,BINGYUKELONGCHENGLIHEZIGONGSI,NAXIAGUOJIZHIMINGTONGZHUANGXIAOXIAONIUDESHANGBIAOSUOYOUQUAN,JINQIGENGSHIZAIZHESHOUSHOUGOUAmer(YAMAFEN)TIYU。ERYAMAFENQIXIAPINPAIBAOKUOSALUOMENG、SHIZUNIAO、WEIERSHENGDENG13GEZIYOUPINPAI。

  DANGXIA,ANTAPINPAIDAZHIKEFENWEIGONGNENGXINGGONGNENGXING(ANTAJISIPANDI)、SHISHANG(FilaJIXIAOXIAONIU)YIJIHUWAI(DISANGTE、KELONG、AmerQIXIADEAcr’teryxHESALUOMENG)。YIGEYUNDONGLINGYUSHANGYEDIGUOYIJINGCHENGXING,ERANTANEIBUDEGEGEPINPAIJIANGGONGXIANGGONGYINGLIANHELINGSHOUQUDAO,BINGBICIXIETONGHUZHU,DUOXINGYEDUIJIE。

189彩票app  4YUE28RI,MOGENDATONGFABUGONGGAO,ANTAQIXIAFILAPINPAIQIANGJINGZENGZHANG,YUANGAOYUGAIXINGYUQI。JIASHANGXINPINPAIGUANLIJUCUOKEDAILAILIANGHAODEXIETONGXIAOYING,TEJIANGANTA2019-2021NIANYINGLIYUCESHANGDIAO3-7%,TONGSHI,MUBIAOJIAYOU47.5GANGYUANSHANGDIAOZHI66GANGYUAN,PINGJI“ZENGCHI”。

189彩票app  “PINPAIDUOYUANHUA”ZHANLVEHUORENKE?TEBU、LININGYEZAISHOUGOU

  SHISHISHANG,ZAOZAI2010NIAN,LININGDEYINGSHOUBIANYIJINGDADAOLE94YIYUAN。ERZAI2011NIAN,LININGYEJIDAFUXIAHUA,SHENZHIHAIBAQIYEDUONIANYANYONGDEPINPAIYUJIHUANDIAOLE。

  YOUYUMANGMUTISHENGCHANPINJIAGE,FENGKUANGJINJUNYIXIANCHENGSHI,ZICI,BEIJINGAOYUNHUISUODAILAIDEQIYEKUAISUFAZHANGAOYIDUANLUO,LININGDEPINPAISHENGJIZHILUSHOUZU。2012NIAN,JIEZHULUNDUNAOYUNHUIQIJI,ANTAYI17YIYUANDEJINGLIRUNCHENGGONGDIJIANGLININGJIXIALEXINGYEDIYIDEBAOZUO。

  SUIZHEANTACHENGGONGDISHOUGOUBINGGAIZAOYIDALIYUNDONGPINPAIFILA,LININGTONGYANGSHOUGOULEYIDALIYUNDONGPINPAILETU,HAIYOUFAGUOAIGAO(Aigle)、MEIGUODEDanskinDENG。

  2016NIAN10YUE,LININGYUMEIGUOAIKANGNISIQUELIHEZUOGUANXI,ZHENGHEDanskin、AIGAODENGPINPAIZIYUAN,ZHESHOUFALINVXINGYUNDONGSHICHANG。

  QISHI,ZAOZAI2014NIAN,LININGBIANTUICHULELINING“XINGZISHOUER”(SHOUERGONGZUOSHI)XILIECHANPIN。QIZHONG,LININGXIESHOUHANGUOMINGXINGZHENGXIUYANJessica,SHEJITUICHULINING“XINGZIXIKA”XILIEYUNDONGFU。

  2019NIAN4YUE,LININGZHENGSHISHOUGOULE“BEIKAOBEI”(Kappa),JIASUBUJUZISHENCHANPINXIAN,TUIJINPINPAIDUOYUANHUAFAZHANZHANLVE。ERSUIZHEYEJIHUISHENG,JINGDIANPINPAIsloganDEZHONGSHI,YIJIZAIGUOJIPINPAISHOUGOU,TEBIESHINVXINGYUNDONGPINPAISHANGFALI,2018NIANLININGXIAOSHOUZHONGXINPINZHANBIDADAO80%。

189彩票app  TONGYANG,ZAIYIJINGYONGYOUSHENGKANGNIHEMAILELIANGGEPINPAIYIJIXIAOSHOUQUANDEQINGKUANGXIA,2019NIAN3YUE,TEBUYUWolverineQIANDINGLEHEZUOXIEYI,TONGYANGBIAOZHIZHETEBUDUOPINPAIZHANLVEDEKAISHI。

189彩票app  SHENGKANGNIHEMAILEJUNSHUYUZHONGGAODUANPINPAI,CHULEPINPAIZHIMINGDUWAI,SHENGKANGNIHEMAILEJIANGZISHENDEGONGYINGLIANHECHANPINYOUSHIJIANGYUTEBUXIANGJIEHE,RONGHEXIANSHANGXIANXIAXIAOFEIMOSHI,ZHULITEBUDEJINYIBUFAZHAN。

  BUJINRUCI,2019NIAN4YUE,TEBUXUANBUYUHANGUOFUSHILINGSHOUSHANGYILIANJITUANDACHENGXIEYI,YI3000YIHANYUANDEJIAGESHOUGOUYILIANQIXIADEMEIGUOWANGQIUXIEPINGAISHIWEI。JUTEBUGUANLICENGBIAOSHI,TEBUGUOJIYIZHIZAIYUDUOJIADEHAIWAIPINPAITANSHOUGOUDEHEZUO,BINGYUJIMUBIAODINGWEIGUONEIYIERXIANDEXIAOFEIZHE。

  “PINPAIDUOYUANHUA”ZHANLVEBINGFEIZHISHIJIANDANSHOUGOU

189彩票app  DANGRAN,DUIYUTEBUERYAN,3YUECHUYUMEIGUOWolverineDACHENGXIEYI,CHUZI1.55YIYUAN,4YUEDESHIHOUBIANZHESHOUSHOUGOUGAISHIWEI。DUANSHIJIANNEIRUCIMIJISHOUGOU,SHIBIJIANGDUIQIYEZIJINHEYEWUGUANLIDAILAIKUNRAO。

189彩票app  ERDUIYUTEBUDECHANPINDINGWEI,YOUYENEIRENSHIFENXI,NENGFOUSHUNLIWEIYIERXIANXIAOFEIZHERENKEDUANQINEICUNZAIHENDADEBUQUEDINGXING。BIJING,PINPAIZHIMINGDUZHIWAI,CHANPINTIYANHEQIYECHUANGXINNENGLIDEGAODIGENGWEIZHONGYAO。

  YIANTAWEILI,2019NIAN3YUE,ANTAZAIMEIGUOXIANLIANGFASHOULEQIXIADIYIKUANQUANQIUXIANLIANGDELANQIUXIEKT3Rocco。ZAIWEIYUJIUJINSHANDENiceKicksANTAXIEDIANPAIQILEQIANRENZHANGDUI,ZHEISHIZHONGGUONEIDIPINPAIQIUXIESHOUCIZAIMEIGUOYINFAPAIDUIQIANGGOUDERECHAO。

  DUIYUANTAERYAN,RANGXIAOFEIZHELEJIEHERENKEZISHENPINPAIDEDUTEJISHUHEGONGYIJIANGSHIYIGERENZHONGERDAOYUANDEZHENGCHENG。ZUOWEIQUANQIUTIYUYONGPINQIYEDEJIAOJIAOZHE,JINNIANLAI,ANTAYIZHIZAIYUNDONGXIEFUYESHENGENGFALI,ZIYANTUICHULEDUOKUAN“CHUANGXIN”、“CHUANGYI”DECHANPIN。

189彩票app  2018NIANNIANMO,ANTAFABULEYIKUAN“CHONGDONG”PAOXIEA-FLASHFOAM。XIANGJIAOYUPUTONGDEJIANZHENCAILIAO,“CHONGDONG”PAOXIEDANLIGENGHAO,HUANZHENXIAOGUOYENENGGOUGENGHAODIBAOHUXIGAIJIAOHUAIDENGBUWEI。ZAIJIASHANGXIANJINDEFEIZHIBANGMIAN、HUXIWANGJISHU,“CHONGDONG”PAOXIEKEYIZAIYONGHUPAOBUSHIYOUXIAODIJIESHENGTILI。

  ZHENGSHIANTAZHEIYIXILIEDE“CHUANGXINKEJI”XINPIN,CHENGGONGDIRANGANTACONGYIWANGDE“XINGJIABI”DINGWEI,ZHUANXINGCHENGWEI“CHANPINCHUANGXIN”,GAOFUJIAZHICHANPINDESHENGCHAN。YIJINGCONGSHANGGESHINIANDE“XINGJIABI”DINGWEI,ZHUANBIANCHENGLEXIAGESHINIANDE“CHANPINCHUANGXIN”。

  QIANGJINGDECHUANGXINSHITOURANGANTACHENGJIULEANTADUOKUANMINGXINGCHANPIN,YERANGANTACHENGWEILEXIAOFEIZHE“XIANGYAOMAI”DEPINPAI。DANGRAN,JINGUANJINGUANANTAYONGYOUDUOGEZIPINPAI,QUEYEZHISHIJUJIAOZISHENZUISHANZHANGDEYUNDONGXIEFU。

189彩票app  ANZHAOANTADEFAZHANGUIHUA,2019NIANDI,ZHONGGUOANTADIAN(BAOKUOANTAERTONGDULIDIAN)DEZONGSHUMUJIANGDADAO10100-10200JIA。ZHONGGUONEIDI、XIANGGANG、AOMENJIXINJIAPOFILADIAN(BAOKUOFILAKIDSHEFILAFUSIONDULIDIAN)DEZONGSHUMUJIANGDADAO1800-1900JIA。

189彩票app  JIYUYIWANDUOJIAMENDIAN,ANTAJIANGCHIXUTUIJINLINGSHOUQUDAODEZHUANXINGSHENGJI。2018NIAN,ZAIYICICAIFANGZHONG,ANTALINGSHOUBIAOZHUNFUZERENDENGZHIWEIBIAOSHI,ANTADIBADAIXINGXIANGDIANZHANBIJIEJIN50%,ERQUANXINDEDIJIUDAI“ZHIHUIMENDIAN”YEYIJINGZAIDUODISHIDIAN。JIEZHUDASHUJUXINXI,ANTAJIANGZAIDUOPINPAIJINGYING、KEJICHUANGXINZHIWAI,TISHENGYONGHUFUWUTIYAN,YUCESHICHANGFAZHANQUSHI。

  JIEYU:

189彩票app  CHUANGXINBIANGECAISHIANTADECHENGGONGZHIDAO。2018NIANLIANGHUIQIJIAN,ANTADONGSHIJUZHUXIDINGSHIZHONGZAIJIESHOUCAIFANGSHICENGBIAOSHI,ANTACHUANGXINCHANPINSUOGONGXIANDELIRUNZHANBICHAOGUO60%。ERANTADEYANJIUFEIYONGZHANXIAOSHOUCHENGBENBIZHONGCHAOGUOLE5%,BINGZAIDUOGEGUOJIAYONGYOUSHEJIYANFAJIGOU,DAJIANQIGUOJIHUADEYANJIUSHEJITUANDUI。

189彩票app  RUGUOZHISHIMANGZHESHOUGOU,TUIJINPINPAIDUOYUANHUA,HUSHIQIYEZISHENDECHUANGXINHEYUNYINGNENGLIJIANSHE,ZHONGJIUYESHIHENNANSHUNLIFAZHANXIAQU,ZHIHUISHIDEQIFAN。

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